Product news: The brand logo of the Neustadt bicycle accessories specialist Sigma now shines in a fresh design. As managing director Thomas Seifert explains, the new logo stands for the further development of the company. The stylized peaks and path of the new branding are intended to symbolize the personal goals that cyclists hope to achieve with the support of Sigma products.
At the start of the bike season, the specialist for electronic bicycle accessories from Neustadt an der Weinstraße presents itself in a new look. The elements shown stand for the personal goals of the cyclist, the colors black and red are retained based on the previous brand logo. The connection to nature is represented by the additional green. According to the company, the introduction of the new logo marks the start of a whole range of activities. The manufacturer would like to position itself even better in the future and also actively help shape the mobility change. At the same time, Sigma wants to appeal to a younger and more international audience. More news about Sigma will follow in the coming weeks.
"Whether in the hustle and bustle of the city or experiencing the power of nature in the mountains: we support people in their little adventures, in everyday life, with sports, in achieving their goals. Sigma is the reliable companion and provides security wherever the path may lead.” – Sigma Head of Marketing Jennifer Leinenbach
Website: www.sigmasport.com