Product news: The bicycle accessories specialist Sigma is expanding its team of brand ambassadors. In addition to Karl Platt, Anne Terpstra and Salim Kipkemboi, the 14-time Tour de France stage winner Marcel Kittel will also make the Palatinate brand accessible to an even wider public. Although the native of Thuringia ended his professional career in 2019, cycling is still a big part of his life.
In his long career as a professional cyclist, Marcel Kittel clinched no fewer than 19 stage victories in the Grand Tours. In 2019 he said goodbye to professional sport, but it just doesn't work without cycling. "After the end of my career, cycling means more to me than just being on the road for sport. Cycling is the most beautiful hobby in the world. You are outside, enjoying the time on the bike with friends or family and leaving everyday life behind”. Marcel Kittel can now pass on this passion as a Sigma brand ambassador. In the coming years, the Thuringian will support the brand with his expertise in all aspects of biking and will also represent Sigma in public.
"Together with Sigma, I want to motivate people to move more and enjoy cycling". Marcel Kittel continues: "I've spent half my life on my bike in traffic and over the years I've got the feeling that it's getting rougher and rougher there. It is therefore also very important to me to address the issue of safety on the bike. I would like to campaign for this together with Sigma. What I like about Sigma is that they make cycling accessible to everyone with strong and affordable products that support cyclists in their everyday life and in their training. For me, all of this offers a great basis for a successful partnership and I look forward to many joint projects.”
Website: www.sigmasport.com