The last twelve months on Velomotion in numbers
Total page views September 1, 2022 to August 31, 2023
39.651.120
Visitors to Velomotion.de September 1, 2022 to August 31, 2023
10.815.200
visitors per day
29.538
+10% (2022)
daily Velomotion app users
approx. 5.500
Top article 2022
| The ten most common pains when cycling |
| SUV e-bikes |
| List of the best gravel bikes with full equipment |
| Bicycle and e-bike trends for the 2022 season |
| The best gravel bikes of 2022 bikepacking |
Almost 80 percent of all Velomotion readers come from Google - proof of the successful search engine optimization of the editorial work.
Ad impressions on Velomotion.de September 1, 2022 to August 31, 2023
94.728.930
Ad clicks on Velomotion.de September 1, 2022 to August 31, 2023
97.670
Demographic distribution of Velomotion readers
17 percent female - male 83 percent
through. Age of readers: 38,4 years
76 percent of the readers are between 25-54 years old
Velomotion readers by country
79 percent Germany
8 percent Switzerland
7,5 percent Austria
Trend topic Gravel on Velomotion
Gravel page views from April 1, 2022 to March 31, 2023
3.628.000
Velomotion on Youtube
Subscribers to the Velomotion YouTube channel (October 2023)
20.200
Watch time per 30 days (in hours)
23.281
Video views per 30 days
278.000
Advertising opportunities on Velomotion
All Velomotion banners can be booked on the basis of CPMs (see price list) or exclusively per calendar week.
Please deliver banners as JPG, PNG or GIF - in your own interest keep the file sizes small - loading times!
We recommend a maximum file size of 350 KB for large formats and 150 KB for smaller banners!
Rotating banners can be themed; for example, MTB banners can be displayed in the vicinity of MTB articles.
For individual special forms of advertising and advertorials, we would be happy to make you an offer tailored to your requirements - please contact us.
display banner
The display banner is shown in combination as a large-format display ad on the start page and in a smaller display in the content on all end devices. With the display banner you achieve maximum attention and reach. For the display banner we use a pixel size of 1200 x 530 PX. The file can also be a Gif be, but should be maximum 500 KB be tall We also need the link to the desired page.
Billboard
The billboard offers the best visibility in the title area of the start and all content pages.
Requirements: 970 x 250 pixels and maximum file size of 250 KB and link.
video ad
The content video appears as a video frame after the first paragraph of each opened article. To start the video, the reader must actively click “Play”. In this way you ensure lasting attention for your brand and your innovations. You will receive detailed statistics from us about the playback behavior of the readers. The video is hosted directly at Velomotion - it is therefore not a simple YouTube link. This gives us more detailed information about the playback behavior of the readers. For video ads we need the video as mp4 or comparable format in the original, the file size is irrelevant here. In addition, the Link required for the desired page.
Medium Rectangle
The Medium Rectangle is displayed on every page of our bike market and is therefore visible in all search queries. 300 x 250 PX and max file size 150 KB and link.
Mobile/app banners
The mobile banner corresponds to the billboard on mobile devices and offers the best visibility in the title area of the start page and all content pages. 970 x 250 pixels and maximum file size of 250 KB and link.
Newsletter
1.Presenting banners in the newsletter
We send the Velomotion newsletter to over 25.000 subscribers twice a month. The presenting banner is always displayed in the newsletter after the first editorial article, as shown here using Mavic as an example. For the newsletter banner we use a pixel size of 1200 x 530 PX. The file can also be a Gif be, but should be maximum 500 KB be tall We also need the link to the desired page.
2.VIP newsletter presenter
We send the Velomotion newsletter to over 25.000 subscribers twice a month. As a VIP newsletter presenter, in addition to the newsletter banner, there is also an editorial article on the desired topic of the brand at the top of the newsletter. In addition, the brand is also mentioned directly in the intro text and in the subject of the e-mail, as can be seen here in the example of Mavic. For the newsletter banner we use a pixel size of 1200 x 530 PX. The file can also be a Gif be, but should be maximum 500 KB be tall We also need the link to the desired page.
Velomotion advertising material price list
| Advertising Materials | per week | Crime scene |
|---|---|---|
| display banners | 2.899 € | 18 € |
| Billboard | 1.999 € | 12 € |
| video ad | 2.399 € | only bookable on a weekly basis |
| Medium Rectangle | 1.299 € | 12 € |
| Mobile/app banners | 1.899 € | 12 € |
| Banner Newsletter | 999 € | per newsletter with approx. 25.000 recipients |
| VIP newsletter presenters | 1.699 € | per newsletter with approx. 25.000 recipients |
Velomotion seal
We award the Velomotion test seal to bicycles that stand out in our extensive practical test and achieve a very good overall score.
We award the Velomotion Fair-Ride seal to companies, brands and products that are particularly committed to resource-saving production and a sustainable, environmentally friendly company policy.
Our topics for 2024
We have defined these topics as our priorities for the coming year and linked an example article from this year:
E-MTBs and SUVs
On the subject of e-MTBs and SUVs, we will once again publish many tests on Velomotion.de and videos on our YouTube channel. In addition, we are once again publishing a print magazine on the subject of e-MTBs.
M1.EN.400.SX Light eMTB on test: Baller bolide with Bosch SX motor
Test / E-MTB: With the M1.EN.400.SX we are taking a detailed look at a new eMTB with the Bosch SX motor for the first time. The new bike is uncompromisingly designed as an enduro, has plenty of suspension travel and robust equipment. We tried out on the trails around Lake Reschen how it works in practice [...]
E-bike motors
We are once again dedicating ourselves to the topic of e-bike motors in great detail. In our test laboratory we take a very close look at the current engines and also test all engines in practice on the trails.
Pinion MGU E-Drive System in the first test: The beginning of a new e-bike era?
Test / E-Bike: With the Pinion E-Drive System or the Pinion MGU, there is an exciting new name in e-bike drives. As a combination of gear shift and mid-engine, it is currently unique on the market. A classic shifting system is therefore superfluous, whether on a city bike or an E-MTB. We looked closely at the new system […]
Gravel Bikes
When it comes to the trend topic of gravel bikes, we will not only continue to carry out extensive tests in the future, but will also publish test videos for many bikes on our YouTube channel. In addition, our special issue Gravel will also be published again as a print magazine.
Rocky Mountain Solo C70 review: New carbon gravel bike in DownCountry style
Rocky Mountain Solo C70 SRAM test: The first carbon gravel bike from the MTB cult brand is tailored to off-road adventures and bikepacking tours with plenty of tire clearance and numerous mounting options. Comfort is not neglected either. The MTB specialists are accelerating in the gravel segment: After the Solo was the only aluminum model in the model range for many years, a carbon version has now been [...]
kids bikes
The topic of children's bikes is very important to us and will be highlighted again next year. This year we dedicated ourselves to a large test field with 20 inch wheels:
13 sporty children's bikes in the test: The best 20 inch bikes of 2023
After balance bikes, tricycles and possibly 16 inch bikes, the time has finally come: the first “real” 20 inch children's bike! The selection is now almost limitless - but there are a few things to consider. In an extensive test field, we took a closer look at 13 of the most exciting 20 inch bikes in 2023 - practical, child-friendly and, above all, [...]
Cargo bikes
Cargo bikes and cargo bikes are becoming more and more popular in urban mobility and will be tested and presented much more often here. The first thing we will do is subject cargo bikes to a laboratory test on the test bench in a large test field.
Ca Go FS200 Vario in the test: Versatile cargo bike with great riding characteristics
Test / Cargo bike: With the Ca Go FS200 Vario we looked at the latest variant of the high-quality cargo bike. In contrast to the established version, the focus here is not on the transportation of children, but on the transportation of goods. The same high-quality base is used, but it is equipped with a variable loading area [...]
Racing bikes and cycling
We will continue and expand our proven reporting on everything that happens in the world of racing cycling.
Tour de France: All stages and information about the Tour of France 2024
Cycling: The cat is out of the bag. This Wednesday, Tour Director Christian Prudhomme presented the route of the Tour de France 2024 at the Palais de Congrès in Paris. The tour of France begins on June 29th in Florence and ends on July 21st - this time not in Paris, but in Nice. The highlight of the Grand Boucle is in […]
Our test yearbooks 2023
Ours applies to all test yearbooks 2022/23 Ad special price. We publish yours full-page advertisement at €999 (net) or one double-page advertisement at €1.699 (net) - the placement takes place after receipt of the booking (also applies to U2, U3 and U4). The circulation is around 25.000 copies, which are sold via kiosk (in D/A/CH/Lux) and directly to our readers. Our test yearbooks are also available from Readly (2021 approx. 15.000 readers)
Michael Gaetjens
m.gaetjens@velomotion.de
Christian Ettl
c.ettl@velomotion.de