Market: From the 2017 season, two-time road world champion Peter Sagan will be wearing performance eyewear from the Californian company 100%. The Slovak will use the premium Speedcraft Performance glasses. In addition to wearing 100% Eyewear during training and races, Peter Sagan will also be involved in product development.
For the self-confessed fan of downhill and motocross sports, the decision to partner with 100% was an obvious one. The Californian company has specialized in the production of high-quality equipment for ambitious cyclists. In addition to glasses and goggles, 100%'s extensive portfolio also includes helmets and gloves. Function and design go hand in hand with the products, as evidenced by last year's Design & Innovation Award. The well-known professionals who trust in 100% include top riders such as Nicolas Vouilloz, Loic Bruni as well as Mick and Tracey Hannah.
With Peter Sagan, the San Diego-based company has signed another top-class professional cyclist. The 26-year-old Slovakian has won the world title in road racing in the last two years, won the green jersey in the Tour de France five years in a row and was also able to be celebrated as the winner of the Tour of Flanders and the UEC Road European Championship in 2016 . By partnering with Peter Sagan, the company expects new insights into the needs of modern cyclists as well as new perspectives and insights into the evolution of road racing.
The 100% products are sold by Sports Nut GmbH in Kirchentellinsfurt, which belongs to the Swiss Hostettler Group.
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