Product news: The new Focus Atlas gravel bike is being introduced with the slogan "Made to lose." This will certainly surprise some: Why would anyone want a bike that was made to lose?! But Focus Bikes has some arguments for that, too: the Atlas wasn't primarily developed for racing, but much more for... read more
Prostyle Blog: Since last Saturday, the now almost traditional Prostyle season opener has been taking place in South Africa. You can follow the journey in the blog, and the impressions might bring you a bit of a summer feeling back to chilly Germany. Day 2... read more
Following the success of the Jam² last year, Focus wanted to up the ante. Under the motto "Re-Discover Enduro," which focuses not only on downhill but also on climbing without shuttle or lift assistance, the Focus Sam² was developed with 170 mm of travel and electric assistance from a Shimano E8000 motor. We were on the trails around... read more
News in brief: German manufacturer FOCUS welcomes two new sponsored athletes for 2017. In addition to 23-year-old Scotsman Joe Connell, who is expected to make a splash in the EWS, DMR veteran Olly Wilkins will strengthen the slopestyle team and also participate in a few video productions. It was quite surprising when FOCUS announced the... read more
Market: With the Focus Bold, a new trail hardtail from Germany is set to see the light of day for the 2017 season. For under €700, it features trail-ready specs with plus-size tires and an aluminum frame with modern geometry. The new Focus addition is also available with an electric drivetrain, the Bold². Hardtails are experiencing a rebirth of sorts these days - ... read more
