MTB News / Lifestyle: The Lenzerheide holiday region would like to expand its role as one of the most popular mountain bike destinations and is launching a new platform with "Bike Kingdom". The aim is to position Lenzerheide as the bike destination par excellence in the Alps for the coming decades. The highlights of the coming season are a new app and a film for the opening.
Rugged cliffs, wild valleys and raging streams, the epic landscape around Lenzerheide to Arosa and Chur is certainly not stingy with its charms. Those responsible in the tourism industry are also aware of this - Lenzerheide would therefore like to distance itself self-confidently from an interchangeable mountain bike region. With the creation of "Bike Kingdom", the topic of mountain biking in Lenzerheide should be given the size it deserves. According to its own statements, the holiday region will invest 2020 million in the unbundling and promotion of the coexistence of hikers and bikers by autumn 1,8. Some new trail sections have already been built this year.
Highlights 2020: Bike Kingdom app and film with Thomas Genon
A highlight for the coming season is the new Bike Kingdom app. Riders can combine their trail rides in Lenzerheide with the app, creating a fascinating symbiosis between the real and the digital world of action sports. The speed, the distance covered and every meter of altitude covered flow into the virtual experience. The second hot news for the 2020 bike season is a joint film project with Anthill Films and Belgian Thomas Genon. The goal should be nothing less than a homage to the bike sport itself. The film will be shown as part of the big Bike Kingdom Opening from June 19th to 21st, 2020.
Website : www.lenzerheide.com