Market / Spectrum: The multiple world champion and Olympic time trial champion Fabian Cancellara is now the new Gore Bike Wear brand ambassador. The prominent Swiss is thus strengthening the team of athletes from Gore Bike Wear and Gore Running Wear, which also includes the professional mountain bike team Rose Vaujany and the Rad Pack Team.
Fabian Fabian Cancellara is undoubtedly one of the most successful racing cyclists of all time. His greatest successes include four world championship titles, two Olympic gold medals and numerous victories in various cycling classics. As the new brand ambassador, the ex-professional cyclist should not only represent the brand, but also play an active role in product development. Clemens Deilmann, Head of Design at Gore Bike Wear explains: “His experience from professional sport is essential for us. We are convinced that clothing that lives up to the high standards of our brand can only be created through extensive testing in the laboratory and on the road. Fabian Cancellara is a perfect fit for us as he shares the same passion for products, innovations and details as our development team".
Of course, the likeable Swiss is also very happy about the new cooperation: “Gore Bike Wear suits me perfectly. Highest standards of quality and constantly looking for the perfect solution - that's exactly what connects us. It's like a time trial: You have to give everything - and at the same time have the best equipment. Because in the end every detail counts. Even during my professional career, I was always the first to want to test new prototypes in order to further develop products and get the most out of them". As a special treat for the fans, an exclusive challenge will be launched on STRAVA at the start of the partnership. Information on this under goreapparel.com/cancellara750