FINGERSCROSSED was founded in summer 2016 by Susanne & Patrick. Both love cycling and the lifestyle that goes with it. At FINGERSCROSSED they can combine all of these aspects in the form of socks and pay the utmost attention to their products.
Of course, at first you ask yourself why it should be socks. On the one hand, cycling socks are an underestimated item of clothing for the two founders, Susanne and Patrick. In addition, FINGERSCROSSED stands for much more: people want to combine attractive designs with high quality and functionality in order to combine all facets of cycling in a fashionable way.
We make socks because we want to inspire the cyclist and give him the opportunity to be individual. Socks are a very good platform to make our passion for design and sport visible. We give socks the attention they deserve. From the cyclist for the cyclist.
The overall picture shows how much attention the socks receive. The left sock is branded with a small rivet and a logo. This should increase the recognition value without being too striking. In addition, an attempt is made to create a uniform look, including the color theme and design, from the packaging to the communication to the product, without neglecting quality.
The brains behind FINGERSCROSSED – Susanne and Patrick
Susanne has a degree in communication design and has worked in various areas as a product designer. With FINGERSCROSSED she has the opportunity to combine her passion for cycling and design.
After Patrick worked in a bicycle shop for a few years, he finished his studies and experienced a number of positions in the fashion industry.
However, cycling has always been an important balance for him. FINGERSCROSSSED gives him the opportunity to inspire cyclists and be a little different without dressing up.
Coming Soon - FINGERSCROSSED 100/100 Limited