With the Nutrition Lab the nutrition specialist PowerBar is launching a new program in which ambitious recreational athletes can themselves be involved in the development of sports nutrition. With the Nutrition Lab PowerBar is looking for an exchange with athletes. The aim of the program is a further development and individualization of the products for the respective endurance sports.
Experiences, concrete suggestions for improvement: the opinion of the athletes counts. As part of the Nutrition Lab discuss taste, product concepts and packaging with nutritionists, trainers and experts from PowerBar. In addition to product tests at home and online, the company organizes meetings at the European headquarters in Munich several times a year. In this way, the testers remain in constant contact with one another. You also have the opportunity to meet professional athletes. So Sebastian Kienle didn't miss the first one this year Nutrition Lab to take part. The third-place winner of the 2013 Ironman in Hawaii joined the discussion, exchanged experiences and gave feedback on various products.
How do you apply?
Every athlete from Germany and Austria has the opportunity to take part www.powerbar-nutrition-lab.com to apply. The opinion of the members of the athlete pool is sought. You bring your own ideas and can be there when new products are developed - directly on site at the PowerBar Europe headquarters or as part of online workshops. Those who are accepted and actively participate can also find out about one or the other product package and discounts on the "Nestle Marketplace" looking forward.