Market: The lifestyle bicycle brand Electra Bicycle is expanding its cruiser range with three chic limited editions. With the Ladies' Page Fashion Cruiser and the Ladies' Tapestry Fashion Cruiser, the US manufacturer is sending two models into the race for the favor of female buyers, while the Men's EBC '93 Attitude Cruiser is aimed at men.
Every year, the lifestyle bicycle brand Electra Bicycle adds new models to the Eurobike, and 2018 is no exception. There are three new cruiser limited editions at the start this year: two models for ladies and one model for men. The Ladies' Page Fashion Cruiser pays homage to Arizona's spectacular Antelope Canyons. According to Electra, the bike was designed based on the geographic formations and the light reflecting off the canyon. The wheel is meant to represent the hiker's gaze directed skyward, seeing the canyon's sandstone pillars aglow with bright orange, yellow, pink, and purple. The shimmering blue and white spots are meant to evoke the sky and the clouds that can be seen through the rocks.
The Ladies' Tapestry Fashion Cruiser takes a completely different artistic path with a cream-colored frame and pleasing earth tones. The designers were inspired by finely crafted tapestries and textile patterns. It almost goes without saying that the handlebar grips and saddle are decorated with fringes. For urban use, the developers have also given the cool Ladies Cruiser a front and rear luggage rack. The Men's EBC '93 Attitude Cruiser, on the other hand, is fast-paced and shouldn't just appeal to car lovers. Inspired by the legendary BMW 3.0 CSL designed by Alexander Calder, the Attitude Cruiser skilfully plays with colors and shapes to create the illusion of movement. The year 1993 stands for the founding year of the Californian cult brand, which is celebrating its 25th anniversary with this limited edition.
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