After a very successful in-house exhibition by our team partner, the Radcenter Heiss in Memmingen with a team presentation and a joint bike ride last weekend, I went on an exciting trip to Annecy, France. This is where Mavic and Salomon are headquartered. The respective country experts came together from all angles to receive training on the 2015 product range, the new technologies and the corresponding presentation tools from the respective product managers.
Of course, all of these were extremely interesting topics for me – and not just because of the new products, which I will mostly use myself as a brand ambassador and about which, as a community manager, I have to be able to provide information. Getting to know the Mavic people from abroad and from the location even better and being able to take a look behind the scenes of sales was a very exciting experience for me.
The four days flew by and in addition to the daily training, lectures and presentations, there was also plenty of physical training. It doesn't matter whether it's in the morning, during the lunch break or in the evening - there was always someone for a trip together! It's just awesome how much cycling is lived in this company - unique! The highlight was of course the final evening together in a very cozy atmosphere in a traditional restaurant in Annecy.
I don't want to reveal too much about the product range, after all some new products have not yet been officially presented. In any case, the naming of the product range has been greatly improved - everything is much more uniform and therefore easier to understand. The head to toe-Philosophy runs like a red, or better, yellow thread through the range. There will be a lot of new things, especially when it comes to helmets and shoes!
There will also be some exciting innovations in the wheel and tire area. With the special model Ksyrium 125 you can already guess in which direction it is going based on the ISM4D technology. All information will be available at the Eurobike in early September.
For me it was an incredibly good time in France and I'm already looking forward to my next visit, which will be shortly before La Marmotte in July. I can't wait to ride the new parts!