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Cyclingroad cycling

cycling: Giant takes over sponsorship at Argos-Shimano

8 January 2014 by the editorial office

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It was one of the most moving pictures of last summer: Arnstadt's Marcel Kittel fulfilled a childhood dream by winning the first stage of the Tour de France and was finally allowed to stretch his hands to the sky in joy in the yellow jersey.

Normally one would have to assume that successes like this would attract numerous sponsors. Until a few weeks ago, Iwan Spekenbrink, the manager of the Argos-Shimano team, which also includes Kittel, John Degenkolb, Nikias Arndt, Simon Geschke and Johannes Fröhlinger, seemed to have the same opinion.



At the end of October he announced the entry of a new main sponsor, with whom a three-year contract was said to have been concluded and which was to replace the previous main sponsor Argos, which also started in 2012 with the aim of wanting to support the team in the long term. Today, however, it became known that the planned deal has now probably burst. Loud From Telegraph the new sponsor was a US charity.

But the team seems to be blamed for luck in disguise at first. The vacant post of main sponsor will most likely be taken over by the Taiwan-based bike manufacturer Giant. At the end of 2013, he ended his involvement with competitor Belkin. The deal will initially apply to this season. It is also believed that Shimano will remain a co-sponsor of the team.

Tags:Argos ShimanoGiantSponsoring

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