Velomotion logo Velomotion small logo
Search icon
  • Product news
  • Cycling
  • Reviews
    • complete wheels
    • Components
    • Accessories
  • Guides
    • Buyer's guide
    • Leasing
    • Law
    • Workshop
    • bike trip

Product newsSpectrum

Product news: Accell Group sells Hercules to ZEG

31 January 2014 by the editorial office

accel

The Accell Group, owner of the brands Batavus, Koga, Ghost, Haibike, Winora, Raleigh, Lapierre, XLC and other companies, has announced the sale of the Hercules brand to Zweirad-Einkaufs-Genossenschaft eG (ZEG). This should underline the positioning on the market.

In the past financial year, Herkules was able to record annual sales of 31 million euros. The company became Founded in 1886 and part of the Accell Group since 1995. “The sale of the Hercules brand enables us to further sharpen the focus of our German brands Winora, Haibike and Ghost against the background of the market. The sale of one of our traditional brands, which we have had in our portfolio for almost 20 years, was not easy.", says Rene Takens, Managing Director of the Accell Group, "but it was important and certainly groundbreaking." The ZEG says: "We are very pleased to be able to integrate this traditional and quality brand into our product family and thus strengthen the German bicycle trade. This rounds off our brand portfolio perfectly.” The cartel office still has to confirm the sale.

Tags:Accell GroupHerculesZEG

More than the editorial office

Velomotion is your team of bicycle and e-bike experts, professional cyclists and enthusiastic cyclists. In our magazine we present new products, current and critical test reports as well as news from the world of cycling. We stand for quality awareness, know-how and lived enthusiasm for the subject of bicycles.

Related Articles

  • Properly insuring an e-bike: The assona e-bike complete protection
  • Spectrum: Test: E-bike leasing - 10 questions and answers
  • General: E-bike batteries with a 4-year guarantee and strong customer service from ZEG and BMZ
  • General: The future of the bicycle workshop means ZEG quality workshop
  • Product news: Hercules with an intelligent transport cargo bike at the IAA
  • Velomotion Team
  • media facts
  • Imprint
  • Data protection/ GDPR

© 2025 Velomotion GmbH