Last week in Lugano, the Swiss company Assos unveiled its new trouser collection. The flagship line is the S7, which comprises four models. [ Link ] As part of the presentation, we were also able to visit the headquarters of the iconic Swiss brand. There, Désirée Bergman-Maier, the daughter of the company's founder, provided insights into the brand's history. This video takes you on a visual journey into the heart of Assos.