Bike Build Story + Giveaway: The "Thok MIG Dream Kit" as a Shimano Dream Build. Here you'll learn all about the components used and why they were chosen. We present the finished bike. Exciting, not just for those who want to build a custom e-MTB! We built a custom e-mountain bike, and we'll even give it away after testing. The link to the... read more
Cycling / Spektrum: Given the rather unflattering weather, more and more ambitious cyclists are currently shifting their training to the rollers. Anyone who wants to not only increase their mileage but also support a good cause can now participate in the ELITE Charity Ride. Let's get straight to the point: The weather isn't exactly inviting at the moment... read more
Product News: Training for mountain stages from the comfort of your own living room? It's no longer a dream: The Elite Rizer simulates descents and climbs in real time, providing a truly immersive training experience. To ensure a highly realistic training experience, the climb simulator also features a patented steering system that gives cyclists free... read more
Product news: To coincide with the 2021 Tour de France, ELITE is now offering a limited edition of the Fly water bottles. The special edition consists of three different versions with 550 ml and 750 ml volumes. The colors and designs are fully coordinated with the tour. A water bottle for true fans. The 2021 Tour de France is in full swing. Participating in the race are... read more
Product news: Practical features, innovative design, and proven materials at a fair price characterize the Shimano road bike collection. The Road Performance Line is aimed not only at passionate racers, but also at those who have just discovered road cycling. High functionality and a perfect fit are... read more
