Campaign

Home of Trails Graubünden launches emotional bike campaign
22 May 2025of

Spectrum

Home of Trails Graubünden launches emotional bike campaign: What type of biker are you?

Spectrum: Under the motto "A Love for Life," the Home of Trails Graubünden is launching an emotional bike campaign. The goal is for mountain bikers from all over Germany to fall in love with the Home of Trails Graubünden and discover its diverse destinations in a playful way. At the heart of the campaign is an interactive quiz that reveals what type of biker you are… read more

22 May 2025of
September 9, 2019of

Spectrum

Dooring accidents - new campaign to raise awareness among car drivers: Turn your head, see cyclists

Spectrum: Carelessly opened car doors are unfortunately a daily occurrence for many urban cyclists – a scenario that can have terrible consequences. According to a Forsa survey, 16 percent of drivers rarely or never check their blind spot, thus provoking so-called dooring accidents. With a new campaign, the German Road Safety Council (DVR) aims to… read more

September 9, 2019of