Product news: Amer Sports buys Enve - what's up with Mavic?
Market: Yesterday, Finnish sports conglomerate Amer Sports surprisingly announced the acquisition of carbon specialist Enve. Brands in Amer Sports' portfolio include Salomon, Sunnto, Arc'teryx, and, in this case, Mavic, which is particularly piquant. Although all parties affirm the future independence of the two wheel specialists, the purchase is likely to be... read more




