News in brief: The traditional Italian manufacturer Pinarello will in future be under the umbrella of the luxury conglomerate LVMH, which also includes brands such as Louis Vuitton and Dior. Initially, however, nothing should change for Pinarello. President Fausto Pinarello will continue to manage the company from the Italian headquarters.
The rumors of the past few weeks have now been confirmed: The luxury conglomerate Moet Hennessy Louis Vuitton SE (LVMH) is taking over the noble bicycle manufacturer Pinarello. Business will remain in the hands of CEO Fausto Pinarello, but the company wants to expand into new markets in the future and, above all, expand its international presence. As a first step, several Pinarello concept stores are to be opened in shopping centers around the world. In addition, an expansion of the business to cycling clothing is probably planned.
General: Rapha and Pinarello soon under one roof with Louis Vuitton and Dior?
News in brief: According to a report in the English Daily Mail, the luxury conglomerate Moët Hennessy Louis Vuitton is considering putting out feelers into the sports and cycling sectors. Objects of desire are probably the traditional Italian manufacturer Pinarello and the English clothing specialists from Rapha. Very few non-fashion connoisseurs will be familiar with the name or rather the abbreviation LVMH, but […]
There is currently no new information on the rumors that LVMH is also considering buying the British manufacturer Rapha. So you can be curious.
Italorider says
Awesome... don't know how to find that.
Berlincrosser says
Nobody drives Pinarello anymore anyway!
Italorider says
Exactly...just whistling like a certain Chris Froome...
Fred Berger says
Hello Italorider, do you have a track record like Chris Froome?
maybe you're jealous because you haven't achieved anything yourself yet!
Italorider says
Oh come on Fred, just say you didn't see the irony in my comment...