Gazelle E-Bike Test Center: The major Dutch bicycle manufacturer aims to increase its brand awareness with a new concept, allowing e-bike enthusiasts to gather in-depth information without time pressure or the intention of making a purchase – including delicious coffee and test rides. The store is full of e-bikes, and the warehouse is also overflowing: The situation in the bicycle retail sector... read more
Analysis of the 2024 ZIV market data: The annual presentation of the most important figures from the bicycle industry is a relief. After difficult years, economic recovery is on the cards; the industry has reduced excess inventory, and the era of discount wars is coming to an end. Here are the most important details from the Bicycle Industry Association (ZIV). The bicycle industry has... read more
A topic could hardly be more topical. No wonder it's also affecting the bicycle industry. "Anti-right" actions are currently taking place in large numbers and across society. Aside from issues like the mobility transition or sustainability, the bicycle industry isn't necessarily political. It's therefore a sign of the times that ZEG, one of the "Big... read more
