Overview & Framework

12-14 September 2025A multi-day program of mountain biking, music, and community turned Sölden into a MTB stage. The focus was Swatch Nines – a show format where the competition is not the primary focus, but rather staging, progression and
creative performance.

Concept: Limitless instead of rule-bound

Instead of a classic contest format with strict scoring systems, the focus is on the experience: sessions instead of rankings allow room for innovation. Athletes develop new tricks, try daring moves, and inspire each other.

The result: sport at the highest level – with festival vibes that captivate the audience.
During the Sölden week alone, 26 new tricksthat have never been seen before.

Sölden Highlights: Stage for Progression

Sölden offered the perfect combination of alpine scenery , modern infrastructure and a strong bike park.

A first-class slopestyle setup in a picturesque setting and a professional photo/film team provided all riders with plenty of high-quality content – ​​ideal for their extensive social media channels.

Top athletes such as Erik Fedko , Patricia Druwen , Sam Pilgrim or Casey Brown provided lines and tricks of the highest level.

Nines worldwide: Spots & impact

The Nines concept has a global impact – with locations that themselves appear like works of art:

• Schilthorn (Switzerland): Snow, panorama and a snow park with art installation character.
• Green Hill Bike Park (Germany): A mecca for mountain bikers with unique lines.
• Surf Sessions (Texas, USA): Surfing on perfectly generated artificial waves.
• Japan: A new spot is planned for next year.

Conclusion

For everyone who loves action, good sound, spectacular tricks and a strong sense of community
were looking for, was Swatch Nines × Sölden a must. The event shows that
Mountain biking can be more than just a competition – Art, communication and experience
simultaneously.

Glossary: ​​Terms briefly explained

slope style

MTB discipline with jumps, features, and trick combinations on a creatively designed line.

Freeride

Style with a focus on freedom, big jumps, natural and constructed features – less regulated than contest formats.

Session (instead of contest)

Free riding without ranking. The goal is progression, new tricks, and shared flow – not the score.

LINE

The chosen route through the course – including jumps, gaps and transitions.

progression

Further development of the sport through new tricks, increased difficulty or creative combinations.

Link: Swatch Nine