Storck News 2025: Storck Bicycle GmbH has redesigned its online shop, which now offers a significantly improved (shopping) experience. What has changed for the lightweight manufacturer, which switched to direct sales a few years ago but still maintains its own flagship stores in key locations?
Anyone who visits the new Storck homepage will immediately notice the clear presentation of the numerous models – 13 bikes are listed under “Road Bike” alone, including the triathlon bike Aero3 and the last remaining racer with rim brakes, the Aernario.2. The highlight of the collection is, of course, the new Storck Fascenario.5, which can be viewed in large format and from different perspectives on the new website. The top model is currently available in one color variant, with either Shimano Dura-Ace Di2 or SRAM Red AXS, and with two different wheelsets.
Storck Aerfast.4: Variants for every taste
An even better example of the qualities of the bike manufacturer’s new website is the Storck Aerofast.4, available starting at a base price of €3.999. Storck offers the bike in four frame classes: Platinum, Pro, Comp, and Red, the latter being a special model exclusively with SRAM Red.
All other models can be completed with different groupsets and wheelsets. The base price is listed on the road bike overview page, along with the price for the model shown in the overview, which is also shown when you click on "Details." You can then see what options are available for this bike.
Many useful combination options
Of course, not every frame can be combined with every groupset and every wheelset—that would result in an overwhelming variety. By limiting the possible combinations, we can instead offer harmonious complete bikes in which all three components are of a uniform quality. For example, the top-of-the-line Aerfast.4 Platinum frame can be built with Shimano Dura-Ace or Ultegra Di2, or alternatively with SRAM Red or Force AXS. Four different DT Swiss carbon wheelsets or Storck's in-house "Zeitjäger Platinum" wheelset with a 45 mm deep rim can be ordered.
At the other end of the price list is the Storck Aerfast.4 Comp with Shimano 105 Di2 and an aluminum wheelset from DT Swiss. This model comes in at the aforementioned base price, which is 40% of the top model's price. The frame can also be equipped with Shimano Ultegra or SRAM Force; depending on the wheels, the complete bike then costs from €4.699.
Gravel bikes like the Storck Grix.2 and e-gravel bikes offer numerous customization options; with most MTBs and e-bikes, however, standard configurations make the selection easier. Thanks to the cooperation with MadeOne, the Frankfurt-based specialist for custom paint jobs, the possibilities are virtually endless. Anyone who wants their Storck frame in something other than black, blue, or silver can let their creativity run wild.
The redesigned website naturally offers even more categories, including parts, accessories, and wheels. The Storck website also showcases cycling with videos and images – fans of the brand and anyone who wants to become one will find something to their liking here.