Spectrum: The state of Baden-Württemberg promotes modern and sustainable mobility with the RadKULTUR initiative. The aim of the Ministry of Transport is a significant increase in cycling. As part of the RadIdee creative competition, creative campaign ideas are being sought that are intended to encourage people to switch to bicycles. The competition runs until October 31, 2021.
The Baden-Württemberg Ministry of Transport's RadKULTUR initiative is collecting creative ideas until the end of October for communication measures and campaigns designed to further promote cycling in everyday life. Municipalities, companies, clubs, associations, institutions, and private individuals are all invited to participate. Submitted cycling ideas should have the potential to encourage people to switch to cycling, especially for daily commutes. There are no limits to creativity. Examples of cycling ideas include proposals for new forms of bike sharing or company-sponsored campaigns to collect cycling kilometers for charity. A distinguished jury will then select the best ideas in three competition categories: private, non-profit, and institutional/commercial. The three best submissions in the private category will each receive a prize of €500. In the non-profit and institutional/commercial categories, the RadKULTUR initiative will provide professional support to the winners in implementing their ideas next year. Proposals can be submitted online at www.radkultur-bw.de/radidee until October 31, 2021.