Market: The product portfolio of Paul Lange & Co. now includes an extensive range of sports nutrition from the Italian brand NAMEDSPORT. The offer ranges from iso drinks and protein bars to various dietary supplements. The decision to work together was made last autumn at the Stuttgart importer's in-house exhibition.
“We are very happy to have a brand in our portfolio with NAMEDSPORT that ideally complements our range for our specialist retail partners. On the one hand, we can offer nutritional products of the highest quality for athletes. On the other hand, NAMEDSPORT is one of the most renowned manufacturers in this field, among other things with its presence in the largest cycling races in the world. Both fit very well with our claim to offer our partners products and services at the highest level” – Bernhard Lange
The Italian brand NAMEDSPORT was founded about four years ago under the umbrella of the parent company NaMed (Natural Medicine). According to the manufacturer, only ingredients of the highest quality from companies that have been working reliably in this area for a long time are used in the manufacture of the nutritional products. The Italian range also includes various vegan and gluten-free products. In addition to the ingredients, NAMEDSPORT also attaches great importance to taste. The spectrum ranges from a variety of fruity gels and bars to “Crunchy Protein Bits” with a cappuccino taste. This is a key aspect for athletes of all levels of performance, as it allows the useful – i.e. the supply of energy – to be combined with the pleasant. A selection from the NAMEDSPORT range is now available from Paul Lange & Co.
“We are excited about the future cooperation with Paul Lange. As a sponsor of Giro D'Italia. Tour de France and Vuelta by 2023, our marketing strategy in the bicycle world is clear and also places high demands on the sales organization. That is why we are proud of this cooperation with Paul Lange, the ideal partner for this task. We believe that this cooperation gives both partners the opportunity to develop further in the market for dietary supplements and that we can thus meet the requirement of optimally supporting every customer in their performance development as well as in their well-being.” – Andrea Rosso from NAMEDSPORT