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Product news: Brose wins the Design & Innovation Award with the Drive S Mag

February 19, 2019 by the editorial office

E-Performance: The Brose Drive S Mag has probably not only convinced us, because now the e-bike drive framed in magnesium is the proud winner of the Design & Innovation Award. When evaluating the products at the DIA, not only is the technology evaluated in theory, but all nominated products are put through their paces by bikers for bikers at the Kronplatz in South Tyrol in order to ensure real added value in the fast-moving bike industry.

 

The Brose Drive S Mag won the Design & Innovation Award 2019 in the "Components (Offroad)" category.


"With the development of the Drive S Mag, we have taken a bold step forward," says Dr. Joachim Volland, Head of Brose Drive Technology. “We were the first and only manufacturer to successfully use magnesium as a material for a specially designed housing for this drive. The award shortly after the launch of the Drive S Mag confirms our course.” Due to the magnesium housing, the drive is 500 grams lighter than previous versions and also 15 percent smaller. As a result, it achieves a particularly high power density.

Impressively natural performance

The award jury rated the Brose Drive S Mag as a "new benchmark in the e-mountain bike segment" in the "Components (off-road)" category. The testers particularly liked the compact design combined with high performance, as well as the power development very natural thanks to the new "Flex Power Mode". Due to this speed and torque-dependent motor control, the Drive S Mag acts naturally and in a controlled manner on the driver's input.

About Brose drive technology

Brose supplies the automotive industry with around 200 million electric motors every year. The family business has transferred its know-how to the e-bike. Brose engineers have designed an innovative drive system for electric bicycles that has been produced in Berlin since 2014. The mid-motor can be fully integrated into the bicycle frame and conveys a natural riding experience. E-bikes with the Brose system have been available since 2015. The motors are "Made in Germany", they are developed and produced in the e-bike competence center in Berlin by around 50 employees. More than 30 manufacturers worldwide already trust the Brose e-bike drives.



 

The Brose Drive S Mag can be found in the 2019 Bulls EVO AM4.

Further information can also be found on the manufacturer's website www.brose-ebike.com



Tags:DriveAwardBROSEDesignDrivedrive-s likesE-BikesE-MTBE-PerformanceInnovationmagnesiumMountain bikeNews

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Velomotion is your team of bicycle and e-bike experts, professional cyclists and enthusiastic cyclists. In our magazine we present new products, current and critical test reports as well as news from the world of cycling. We stand for quality awareness, know-how and lived enthusiasm for the subject of bicycles.

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