Market: Radon should probably be known to most cyclists in this country - it was initially the outstanding price/performance ratio with which the direct seller from the Rhineland made the headlines, but with progressive in-house developments they are now one of the big players in the two-wheeler business in this country. We visited the 'holy halls' and the megastore.
All the threads for Radon and Bike Discount come together in an inconspicuous building in the industrial area of Grafschaft, a small community about 30 minutes south of Bonn. Wait a minute – bike discount? That's right, Radon started several years ago as the sender's own brand. Due to the success far beyond the borders of Germany, however, one emancipated oneself from the "discounter image". To this day, however, Radon and Bike Discount are inseparable.


The atmosphere on site is relaxed and simply down-to-earth overall. Anyone expecting a glass palace with an indoor swimming pool, café bars full of detox drinks and lounges instead of meeting rooms is in the wrong place here: The furnishings are refreshingly pragmatic and suit the mood - hearty laughter mixes with eager keyboard typing and various telephone ring tones.

The in-house photo studio was also exciting for me as a photographer. If you used to assign this externally, you now want to have sovereignty over the photos, for example for the website. Nice detail: the entire flash system comes from Multiblitz, a company from the region that you want to support.
Radon Bikes 2019: First impressions from the press camp
https://www.velomotion.de/2018/11/first-ride-radon-swoop-hybrid-2019-bock-auf-ballern/
https://www.velomotion.de/2018/11/first-ride-radon-slide-trail-2019-im-ersten-test/





Bike Discount Megastore – Mega means MEGA!
A few minutes drive away is the Bike Discount Megastore. Opened in 2013, you will find hundreds of complete bikes here on more than 5.000m², not only from Radon, but also from Cube, for example. If you are not looking for a new bike but are looking for components, accessories or clothing for the next ride, you will also find what you are looking for here. So much choice in one store - impressive!




