Eurobike 2018: The Eurobike 2018 marked the start of EVOC's tenth anniversary. Behind the title "X YRS EVOC: Ten years of sports travel & ten years of protector technology" is a global, multi-stage marketing and sales campaign that began at the Eurobike on July 8, 2018 with a big birthday party, as well as the North America kick-off of the Celebrations at the CRANKWORX Festival Whistler in August. This campaign is intended to express the basic inspiration for all EVOC products: the passion for discovery and travel in connection with biking and snow sports - in short: the DNA of the company.
In addition to the extensive campaign, EVOC is launching new products for spring/summer. Among other things, the new and revolutionary AIRSHIELD protector technology was presented at Eurobike 2018, as was a luggage series with new products, the MULTICOLOUR EDITION, whose coloring is based on a mountain bike Trip of two athletes of the EVOC Family through Mexico.
EVOC AIRSHIELD: Protection 2.0 with an innovative honeycomb structure
The AIRSHIELD takes integrated protection to a new level. The protection attached to the outside of the backpack volume guarantees the greatest possible proximity to the thoracic and lumbar spine. A highly elastic nanotech elastomer, which can deform under tension and pressure but then easily returns to its original shape, guarantees the best flexibility, ergonomics and optimal adjustment to the back. In addition, the honeycomb structure with its hexagonal elements optimally distributes the impact energy and also achieves 95 percent impact absorption. This special nanotech elastomer is also insensitive to temperatures from -20°C to +40°C and is therefore ideally suited for summer and winter sports.
WHAT'S YOUR BEST TRAIL: The hands-on campaign
In addition to new products, the question of the best trail will also be the focus of attention from September 15th with its own campaign. Under the motto "WHAT'S YOUR BEST TRAIL", the idea behind which is EVOC's constant search for the best mountain bike trail. Because it is precisely from this search and the resulting experience that the highly functional and authentic EVOC products are created.
An extensive campaign, the involvement of team athletes and the kick-off at the CRANKWORX Festival Whistler in August go hand in hand with the request to go on a search and to share what you have experienced. In this hands-on campaign, the participants can look forward to a mountain bike trip to La Palma, the new EVOC NEO backpack and the MULTICOLOUR Travel Collection. There is also a strictly limited and not commercially available book for friends and partners of EVOC, peppered with stories and journeys from EVOC over the last 10 years. The festival will only end at Eurobike 2019.
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