Market: From the coming 2018 season, the German WorldTour Team Bora-Hansgrohe around three-time world champion Peter Sagan will be using Wahoo Fitness products. In addition to the new ELEMNT BOLT computer, the team will also use the matching TICKR heart rate belts.
As the market leader for workout applications and holistically networked fitness equipment, Wahoo Fitness is now also known in the cycling industry. From the coming 2018 season, you will now be the official partner of the BORA-hansgrohe World Tour Team. Both the three-time world champion Peter Sagan and the reigning German champion Marcus Burghardt - and of course the rest of the team with Rafal Majka and Co - will start both in training and in all races with the aerodynamically optimized ELEMNT BOLT GPS bike computer and TICKR heart rate monitors.
As an official partner of BORA-hansgrohe, two important components of the Wahoo ecosystem become an integral part of the team strategy: The ELEMNT BOLT - one of the easiest to use and at the same time the most aerodynamic bike computer on the market, supplemented by the TICKR heart rate monitor as a precise measuring instrument for the the right training stimulus and the precisely timed start, which can make the difference, especially for professionals.
With more than 30 victories in the past season, including six national titles and of course the third world champion jersey on the road, BORA-hansgrohe is meeting the high expectations and will do everything possible to build on this success in 2018 as well. Backed by Wahoo Fitness' innovative performance tools and, of course, top racers like Peter Kennaugh and Daniel Oss. This means that BORA-hansgrohe also becomes part of the Wahooligan family, where Team Sky has been driving from victory to victory with the help of Wahoo products for several years and is working intensively on the further development of existing and new Wahoo products. Always looking for the latest technology to be able to set the pace in the international professional circuit at the highest level.
Comments from the BORA-hansgrohe and Wahoo team on the partnership
“We opted for this partnership because the Wahoo BOLT simply won us over with its technical features and its aero design. For us, this is the perfect computer, both during training and during the race - especially because it is so easily and naturally synchronized with the Web4Trainer training software we use. In addition, the BOLT scores with our drivers thanks to its holistic approach and ease of use” – Ralph Denk, Manager of BORA-hansgrohe
“In my opinion, Wahoo cycling computers are unique. The technology, the performance and the features suit me perfectly, just like the cool design. My BOLT is easy to use and I can customize it perfectly to my needs. A feature that has become indispensable for me,” – three-time world champion and team captain Peter Sagan.
“It has long been my dream that one of the world's leading World Tour teams would strive for victory using our Wahoo products. With this desire in mind, we developed the design of the BOLT in close cooperation with leading aerodynamics gurus. Always with the idea that every watt saved can help make one of the fastest teams in international professional racing like BORA-hansgrohe even faster.” – Chip Hawkins, CEO and Founder of Wahoo Fitness
We also had the fully integrated and aerodynamic ELEMNT BOLT in a long-term test, just read it under the following link.
Endurance test: Wahoo ELEMNT BOLT – Easy handling in an aero shape