The newly founded Pexco GmbH enters the bicycle and e-bike market with the two brands Husqvarna Bicycles and Raymon German Performance Bikes. The first models of the third brand R2R (short for Ready to Race) will then be presented at the Eurobike.
Susanne and Felix Puello start a new chapter in their successful entrepreneurial career together with KTM Industries AG, which is listed in Zurich. In July 2017, PEXCO GmbH was founded, a bicycle company that focuses on electromobility. The clear vision: To take the technological leadership in the field of zero emissions for lightweight vehicles and to reach the next level in terms of e-mobility together with the international bicycle trade. The strategic partnership covers all areas - from development and design to the manufacture of e-bikes and bicycles.
Husqvarna Bicycles
The first brand in the portfolio is a true pioneer since 1903: Husqvarna Bicycles. The pure e-bike brand focuses on the two areas of urban and exploration. Both the reduced design and the technical equipment reflect one thing: modern understatement - attributed to the Swedish roots of the brand.
Raymon Bicycles
Brand new is the keyword at Raymon, the first new brand founded by PEXCO GmbH. It will score points as a strong specialist retail brand, with attractive price points and a well-assorted range. The first collection for 2018 includes the areas MTB, trekking, urban, city as well as children's and youth bikes, initially without electrical support. A broad range of e-bikes will only follow in the second step.
R2R (Ready to Race)
Uncompromising and geared towards radical performance, this is the second new brand, R2R (short for Ready to Race). Only new innovations and technologies are introduced to the market with this brand. The bikes and eBikes offer the best of two worlds: classic enduro and downhill bikes and adrenaline-fuelled motorcycling. The first R2R models are expected to be presented to the public for the first time at Eurobike 2018.
We are excited about the new models and will present the complete range to you shortly.