Market: Under the name BH UNIQUE, the Basque bicycle manufacturer BH Bikes is creating an individual concept that is intended to enable end users to put together their own individual racing bike. The concept is implemented using an online configurator, which allows a large number of different adjustments.
The customer not only has the opportunity to select components tailored to the driver, but also to take the optical design of the racing bike into his own hands. In addition to the choice of paint finish and tones, there is also the option of placing your own name or slogan on the top tube. The racing bike is painted and assembled at the BH Bikes factory in Portugal. With the individual concept, the company would like to meet the desire of many racing cyclists for an individual bike, but at the same time also involve the specialist trade. The customer can conveniently put together his dream bike online at the push of a button and then have it delivered by his BH Bikes specialist dealer. Initially, the Basque bicycle manufacturer is only offering the BH UNIQUE individual concept for the two models G6 and G7 Disc, but there are plans to expand it to other models.