Cycling / Market: The German Shimano distributor Paul Lange und Co. OHG announced today that they will be working with the new German WorldTour Team BORA-hansgrohe in the coming season. The team bikes are therefore based on a Shimano drive and the pros around road world champion Peter Sagan will also be starting with Pro components.
Not a day goes by without news from the BORA-hansgrohe warehouse. While the new jerseys for the coming season were only recently presented, it was announced today that the yet-to-be-unveiled team bikes will be powered by Shimano. This continues the partnership with the German Shimano distributor Paul Lange & Co OHG, which already exists as BORA-Argon 18. In addition, Shimano, or more precisely the Pro components division, contributes the add-on parts for the cars from Sagan, Buchmann and Co.
Bernhard Lange, the managing partner of Paul Lange, is delighted about the renewed collaboration: “Firstly, I am naturally pleased and also a little proud that we are once again represented in the ‘Champions League’ of cycling as a partner of Team BORA-hansgrohe. Especially considering that this sponsorship began in 2017, the year we celebrated a unique anniversary in the cycling industry: 50 years of partnership between Paul Lange & Co. and SHIMANO. The fact that the team, which includes arguably the best road cyclist in the world, relies on SHIMANO and PRO equipment clearly demonstrates how highly their quality and reliability are regarded in professional circles. The fact that with BORA-hansgrohe we will once again have a German team that can and will certainly compete at the front in the major classics and stage races also represents the status that cycling is slowly regaining in Germany.”
This means that 14 of the 18 WorldTour teams will probably start with Shimano drives.