Market: Time for changes, time for an upheaval: With the new 2016 summer collection, the clothing label maloja calls for rock'n'roll! Strongly influenced by the style of the 1950s, the fresh and cheeky company from Upper Bavaria brings a lot of movement to the bike collection. Time for Rock & Roll!
Under the motto "Rock & Roll - The Times Are Changing", the new collection from maloja is again extremely experimental. For the label, the fashionable step back in time from 1955 to 1960 was actually just a small step. maloja has always been inspired by the 1960s, so why not turn the clock back a little? Breaking new ground far away from the mainstream is one of maloja's strengths, and the 2016 summer collection sets a new example.
There is a lot hidden under the term Rock & Roll that motivates maloja and the bike scene anew every day. The term rock symbolizes outdoor activities in the mountains – a bond that is also reflected in the 2016 summer collection. Roll means action and movement, in this case it obviously refers to biking. The different facets of cycling can of course be found in the new range of clothing - regardless of whether it's racing bikes, mountain bikes or back country.
With the new summer 2016 clothing collection, maloja would also like to critically question some of the developments in the outdoor area. The label from Rimsting sensitively perceives the signs of change. A trend with a lot of positive energy, parallels to the music epoch of Rock'n'Roll can certainly not be dismissed out of hand. With this in mind: Get out your bikes and let it rock!