Basil – moments of happiness by bike worldwide: At this year's Eurobike, Basil, the popular Dutch manufacturer of bicycle bags and accessories, not only presented its new brand positioning and the new 2016 collection, but also launched a fundraising campaign. All proceeds from the trade fair sale of the Basil promotional bag went to the charity World Bicycle Relief (WBR), which is dedicated to providing sustainable assistance to people, especially in developing and disaster-stricken regions, through bicycle mobilization. A bicycle not only provides exuberant leisure fun, but is also an efficient means of transport for longer distances and heavier luggage. True to the new Basil brand motto "spread the cycling joy," the Dutch company doubled the amount raised, so that in the end, a total of 11.000,- € were donated, thus ensuring the availability of around 100 new bicycles.
Happiness is helping to spread the cycling joy
For the fourth time, Basil supports the international aid organization WBR. With the call “Happiness is helping to spread the cycling joy” specially designed promotional bags were once again available at Eurobike 2015 sold in a limited edition. The retail price of 3 euros a piece is coming here, as in previous years, completely to the benefit of the WBR. The Basil promo bag is now so well known and So sought after that it has become a popular souvenir and has even achieved true collector's item status among many fans. Therefore, two versions of the promotional bags were offered this year. Donations have exceeded all expectations, and a total of 11.000,- euros will be donated. "With the donation from this campaign, approximately 100 bicycles can be delivered," says Kristina Jasiunaite, Executive Director of World Bicycle Relief. "This will enable more than 500 people in Africa to build a better life through their own efforts. In this way, Basil, together with World Bicycle Relief, ensures that the joy of cycling reaches the most remote regions."
About basil:
Basil is a leading developer and producer of modern and contemporary bicycle bags, baskets and accessories. The high-quality processed products with their contemporary design are characterized by innovative application possibilities. Basil products are available from well-stocked bicycle dealers in 17 countries. Further information is available from: www.basil.nl. and https://www.facebook.com/
About World Bicycle Relief (www.worldbicyclerelief.com)
With a vision of a world where distance is no obstacle to education, medical care and economic advancement, WBR brings bicycles to where they are needed. WBR presents The Buffalo, a locally assembled cargo hauling bike for contractors, healthcare workers and students. During the 9 years of the program, WBR has distributed more than 190.000 Buffalo bikes primarily in South East Africa.