Basil – moments of happiness by bike worldwide: As part of this year's Eurobike, Basil, the popular Dutch manufacturer of bicycle bags and accessories, not only presented the new brand positioning and the new 2016 collection, but also started a fundraising campaign. The entire proceeds from the trade fair sale of the Basil promotional bag went to the World Bicycle Relief (WBR) charity, which is committed to providing sustainable help to people, especially from developing and disaster regions, by mobilizing them with bicycles. A bicycle not only ensures exuberant leisure time fun, but is also an efficient means of transport for longer distances and more luggage. True to the new Basil brand motto "spread the cycling joy", the amount raised by the Dutch company was doubled, so that in the end a total of €11.000 was donated, thus ensuring the availability of around 100 new bicycles.
Happiness is helping to spread the cycling joy
For the fourth time, Basil supports the international aid organization WBR. With the call “Happiness is helping to spread the cycling joy” specially designed promotional bags were once again available at Eurobike 2015 sold in a limited edition. The retail price of 3 euros a piece is coming here, as in previous years, completely to the benefit of the WBR. The Basil promo bag is now so well known and desires that it has established itself as a souvenir and has even gained the status of a true collector's item for many fans. Therefore, two versions of the promotional bags were offered this year. The donations exceeded all expectations and a total of 11.000 euros could be donated. "With the donation from this campaign, about 100 bicycles can be delivered," said Kristina Jasiunaite, executive director of World Bicycle Relief. “This will enable more than 500 people in Africa to build a better life on their own. In this way, Basil, together with World Bicycle Relief, ensures that the happiness of cycling reaches the most remote regions.”
About basil:
Basil is a leading developer and producer of modern and contemporary bicycle bags, baskets and accessories. The high-quality processed products with their contemporary design are characterized by innovative application possibilities. Basil products are available from well-stocked bicycle dealers in 17 countries. Further information is available from: www.basil.nl. and https://www.facebook.com/
About World Bicycle Relief (www.worldbicyclerelief.com)
With a vision of a world where distance is no obstacle to education, medical care and economic advancement, WBR brings bicycles to where they are needed. WBR presents The Buffalo, a locally assembled cargo hauling bike for contractors, healthcare workers and students. During the 9 years of the program, WBR has distributed more than 190.000 Buffalo bikes primarily in South East Africa.