Spectrum: The new campaign 'I drive with heart' initiated by the two-wheeler purchasing cooperative (ZEG) will begin on May 9th at the Tempelhofer Feld in Berlin with a family festival and a large supporting program including a world record attempt. The campaign wants to promote a more respectful handling of road traffic throughout Germany.
Following the motto of the campaign "No consideration – not me!", cyclists, as well as all other road users, are to be made more aware of the need for more considerate interaction on Germany's roads. Given the statistical trends, this is absolutely essential: the number of cyclists has been steadily increasing for years, but while the number of road fatalities is generally declining, the number of cyclist fatalities continues to rise. Georg Honkomp, chairman of the initiating organization ZEG, therefore calls on all stakeholders to take responsibility: "The bicycle as the means of transport of the future is increasingly conquering our cities. This requires new urban planning concepts, but also a new way of interacting with everyone involved in traffic."
The stage program of the event is designed by Berlin children and young people and finds its climax in the evening performance of "ELAIZA". But all sorts of other things are also offered, including a bicycle course for children, test routes for e-bikes and numerous lectures on the subject of road safety. Another highlight of the day will be a world record attempt: the goal is to form the longest bicycle line in the world and thus secure an entry in the Guinness Book. Anyone can take part - all you have to do is bring your bike to Tempelhofer Feld at 12:30 p.m.
Further information can be found on the event website: www.ich-fahr-mit-herz.de