Cycling: The automobile manufacturer Škoda is further expanding its involvement in cycling. As a sponsor of the green jersey, the Czech company will support the two great cycling classics, the Tour de France and the Vuelta a Espana.
For Škoda, cycling is an important part of the sponsorship strategy. The automobile manufacturer has supported the Tour de France since 2004 as a sponsor of the white jersey and by providing vehicles. The Vuelta a Espana has been supported for four years, but only with the partnership for a jersey from 2015. However, the brand is not only committed to professional cycling, but also to mass cycling. The commitment to cycling is also reflected in the company's product range. The automobile manufacturer has many useful accessories for cyclists in its portfolio.