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Product newsSpectrum

Product news: Craft: color for the cold season

September 27, 2014 by the editorial office

craft

Market: Functional sports underwear is worn directly on the skin. Therefore, as the first layer, it has a particularly important task - it has to regulate the heat and moisture balance of the skin and prevent the body from cooling down when colder temperatures set in.

Craft has been developing highly functional underwear for exactly these requirements since 1977 and has a wealth of experience. The Swedish brand also supplies the ideal underwear for cool temperature areas and every type of sport for the coming autumn/winter. The proven categories Be Active Extreme and Keep Warm have been further revised and are now available in new color variants.



Functional underwear must always take two conditions into account: the outside temperature and the intensity of the load. Craft matches the functional underwear perfectly. Thanks to intelligent moisture management, it optimally supports the body during movement in terms of thermoregulation: the underwear cools the body under heavy loads, while it warms it when it is cold or less stressed. The appropriate underwear from Craft provides comfort during sports, ensures the optimal body temperature and thus also increases athletic performance. Depending on the external conditions and the level of exertion, Craft underwear can be worn solo – as a single layer – or in a layering system in combination with other layers.

craft

For medium to cold temperatures (+10 degrees Celsius to -10 degrees Celsius), Craft delivers with the category Be Active Extreme the right functional underwear. Thicker fibers are used on the inside of the material and thinner fibers on the outside - this means that excess moisture is transported away from the skin, creating an ideal microclimate for very high physical performance.



If the sports unit is interrupted by breaks or if the body is directly exposed to the cold after exertion, products from the category Be Active Extreme the right choice: In addition to moisture transport, the underwear is characterized by a short drying phase and warming Thermolite hollow fibers on the outside and cooling hexachannel fibers on the inside. This ensures a permanent balance between body cooling and insulation. What is particularly practical about the product line is that it can be washed at 60 degrees Celsius. This means that unpleasant odors have no chance of settling on clothing.

craft

When it gets really cold, underwear is the category Keep Warm with body mapping technology is the right choice. In doing so, the body becomes hot spots and cool spots divided and the fibers are adjusted in their thickness and composition depending on the region and requirements. Thanks to light and warming thermal fibers, the products offer optimal thermoregulation and prevent the body from cooling down. The particularly elastic fibers and the seamless torso guarantee a very good fit and mobility. The products of the category Keep Warm are specially designed for stress in the cold, which is repeatedly interrupted by breaks. The merino wool used ensures a warming effect on the inside of the fabric. Odor formation is prevented by the animal proteins in the wool.



Be Active Extreme Crew Neck

  • Material: 100% Polyester
  • Colors: Blossom, Aquamarine, Hibiscus, Black/Platinum,
  • Azure, White (Women)
  • Horizon, Spice, Galaxy, Platinum, White, Black/Platinum, White/Silver (Men)
  • Features: Highly elastic t-shirt with an ergonomic 3D fit and great temperature management
  • Sizes: XS - XXL
  • Retail price: €36,95

Keep warm crew neck

  • Material: 61% polyamide, 35% polyester, 4% elastane
  • Colours: Azur, Blossom, White, Black (women)
  • Bright Red, Galaxy, Tiger, Black (Men)
  • Features: Functional shirt with complex body mapping, climate zones adapted to the respective body zone, 3D fit.
  • Sizes: XS - XXL
  • Retail price: €59,95

Keep Warm Wool Crew Neck Long Sleeve

  • Material: 76% merino wool, 20% polyamide, 4% elastane
  • Colours: Hibiscus, Azur, Black (ladies)
  • Horizon, Black (Men)
  • Features: Fine merino wool on the inside provides plenty of warmth and minimizes odors
  • Sizes: XS - XXL
  • Retail price: €99,95

Source: Toc

Tags:CraftTicker

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