Market: Oakley is celebrating 30 years of sports glasses this year and with it, among other things, the Heritage Collection, its influence on cycling.
Disruptor series Oakley is now honoring five former or still active professional cyclists who had a significant influence on their respective disciplines with their special approach.
The start is made by none other than the Spaniard Joaquim Rodriguez.
The second episode revolves around a pioneer in cyclocross and mountain biking. An athlete who used his knowledge of design to develop his own bikes, outperformed the competition and shaped his entire environment. 1996 Olympic silver medalist and three-time mountain bike world champion Thomas Frischknecht.
Three more episodes will be released in the coming days. You can already look forward to Andy Hampsten, Greg Lemond and The Manx Missile Mark Cavendish looking forward.